"Since the inception of Pure Anada, my goal has been to create a natural, safer alternative to traditional, mainstream cosmetics.  I love the beauty of nature, and enjoy the challenge of assembling luxurious, organic ingredients into products for you to enjoy.”   

Candace Grenier (Formulator & Founder)

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We believe makeup should be used to accent your natural beauty, drawing attention to the features that make YOU unique.  Our goal is to inspire our customers to believe they are truly beautifully and wonderfully made – just as they are. From acne to wrinkles, using products to lovingly care for your skin is a celebration of life!  After interacting with Pure Anada, we hope you will be encouraged and confident to let your light shine. 

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Our mission is to provide a healthier alternative to traditional beauty brands using clean, safe and organic ingredients.  It’s our joy to create products from natural resources that are proven to be safe and effective. It’s also our mission to promote wholesome, wearable makeup.  We do not wish to objectify women, but rather inspire them to prioritize their inner beauty as most valuable.  confident to let your light shine.  

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Since the ingredients used in our products are sourced from around the world, we do our best to research the supply chain to ensure the ingredients we purchase are fairly traded.  Our shea butter comes from a women’s co-op in west Africa.  Our Mica supplier ensures that their product is mined ethically in India without the use of child labour.  They own their own mines, fund schools and daycare centers so that the quality of life for their employees is fair. 

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